THE ORIGINS

How Arkala Realty Began Redefining Hyderabad’s Homes
Praneeth Arkala grew up in a Hyderabad that felt different — quieter, greener, open. Lakes shimmered, children played in wide streets, and homes felt like places where life breathed freely.

But as the city rose into a global giant, Praneeth watched something troubling unfold.

The pace of development increased.
The prices increased.
But the quality of living did not.

Open spaces shrank.
Ventilation disappeared.
Roads narrowed while towers multiplied.
Homes were being built faster — not wiser.

What Praneeth saw everywhere felt wrong:
Houses were becoming products, not places to live.
And one question refused to leave his mind:
“If a home shapes a family’s life for decades, why isn’t it planned with that responsibility?”

That question became a spark.
The Vision Takes Shape
In 2020, Praneeth shared his thoughts with the one person who always believed in building with purpose — his brother, Pruthvi.
One conversation turned into a commitment.
Together, they decided not to join the real estate industry…
but to change it.

They founded Arkala Realty with a simple but powerful conviction:

Luxury is not marble and chandeliers.
Luxury is thoughtful planning.
Luxury is space, comfort, airflow, sunlight, and peace.
Luxury is value.

As the idea matured, Praneeth brought in trusted colleagues from Ramky Infrastructure — Chandrashekhar, Ajay Kumar, and Sridhar Reddy — professionals who had witnessed both good and bad development.

They didn’t just join as partners.
They joined as believers in the same mission.

The Mission

To build responsibly.
To design intelligently.
To create homes that feel right the moment you walk in.
To bring back the Hyderabad that once valued space, community, and balance.


The Birth of a New Philosophy: Value-Driven Luxury

Arkala Realty wasn’t built on inherited land or family empires.
It was built on:

* Experience earned on the ground
* Courage to question outdated norms
* Integrity to do what’s right, not easy
* A purpose to restore balance to modern living

And from this purpose came a new design language:
Value-Driven Luxury.

Luxury that improves daily living.
Luxury that respects your investment.
Luxury that lasts.

More Than Projects — A Better Way to Live
Every Arkala project is shaped around one belief:
A home should improve life — not restrict it.

Open layouts.
Breathable spaces.
Modern infrastructure.
Strong build quality.
Long-term lifestyle value.

Not just buildings, but living environments crafted with intention.

The Story Continues
Arkala Realty now stands at the beginning of a long, purposeful journey — to create communities that elevate how people live, today and for generations to come.

Because Hyderabad deserves development that protects its identity.
And families deserve homes that honour their dreams, comfort, and investment.

Arkala Realty
Born from a question, built with purpose, growing with values —
Redefining what homes should truly feel like.